“走转改”新闻报道效应与社会价值

“走基层、转作风、改文风”活动开展以来，取得了显著的成效，获得了社会各界的好评。许多新闻单位开始总结这一活动的得失，探讨活动延续的长效机制。对这一活动，需要更高层次的理论总结，变“活动”为一种机制和理念。这一活动是对中国特色新闻学的探索。如果进一步总结和提升，可以对新闻实务界和学术界作出一定的贡献。

The News Report Effect and Social Value of the Activity of "Walking,Turning and Changing"

Since the activity of "walking on grass,turning working style,changing writing style" was begun,remarkable result has been obtained and praise has received from all sectors of society.Many news unit begin to sum up of the gain and loss of activity and research the long-term mechanism.This activity requires higher-level theory summary and should be shifted into a kind of mechanism and concept.This activity is an exploration to the journalism with Chinese characteristic,is not only a supplement and improvement to the traditional journalism,but also a backwash and correction to the western journalism.On condition that a further summary and promotion is brought out,the activity may make a contribution to the world news and academia.