| 港口物流行业关系营销研究述评 |
| |
| 引用本文： | 金贞花,安国山.港口物流行业关系营销研究述评[J].延边大学学报,2011(4):121-125. |
| |
| 作者姓名： | 金贞花 安国山 |
| |
| 作者单位： | 延边大学经济管理学院,吉林延吉133002 |
| |
| 基金项目： | 延边大学“211工程”三期重点学科建设项目 |
| |
| 摘 要： | 关系营销是营销的主要趋势,也是企业应对激烈竞争的最有效的策略之一。为了适应快速变化着的世界港口环境,也为了获得长期的生存和发展,各大港口应将关系营销列入其营销活动的首要任务中。研究港口物流行业中关系营销的驱动因素,对提升港口的竞争力具有重要的意义,也可以为研究者开展相关领域的研究提供理论上的借鉴。
|
| 关 键 词： | 港口物流 关系营销 满意度 忠诚度 |
Port Logistics Industry and Relationship Marketing |
| |
| JIN Zhen-hua,AN Guo-shan.Port Logistics Industry and Relationship Marketing[J].Journal of Yanbian University(Social Sciences),2011(4):121-125. |
| |
| Authors: | JIN Zhen-hua AN Guo-shan |
| |
| Institution: | (College of Economics ＆ Management,Yanbian University,Yanji,Jilin,133002,China) |
| |
| Abstract: | Relationship marketing is the main trend of marketing and the most efficient strategy for enterprises to compete successfully.In order to adjust to the rapid changing of world port environment and ensure long-term survival and development,port management should regard relationship marketing as the priority.Study of the driving forces of relationship marketing in port logistics industry is of great significance to upgrade port competitiveness and provide researches on fields concerned with theoretical references. |
| |
| Keywords: | port logistics relationship marketing degree of satisfaction degree of credibility |
| 本文献已被 维普 等数据库收录！ |
|
