Abstract: | Throughout the war and the post-war period, the field of social work in Croatia has developed at an accelerated rate. The involvement and assistance from international agencies and individuals created numerous fora for exchange, collaboration and mutual learning among all the helping professions. The research process represented a collaborative effort of faculty, lecturers and students in the Study Center for Social Work in the University of Zagreb's Faculty of Law. The sample was convenient, composed mainly of the urban population of Croatia. The instrument consists of two main parts, one regarding the content of a social worker's work, and the other regarding the attitudes toward that profession. We believe that the results of our study demonstrate that social work, as a profession, is relatively well known among the citizens of Croatia. Those markers pertaining to the attitude towards social work profession, which are negative in nature, are ranked by our participants as lowest in importance on the scale. |