| 政府形象与新闻媒体良性互动关系研究 |
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| 引用本文： | 邵燕斐.政府形象与新闻媒体良性互动关系研究[J].长春工程学院学报(社会科学版),2010,11(1):42-44. |
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| 作者姓名： | 邵燕斐 |
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| 作者单位： | 五邑大学,管理学院,江门,529020 |
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| 摘 要： | 从公共关系角度分析了媒体力量对政府公共形象传播的影响，指出政府形象在媒体传播中存在的问题和薄弱环节，并结合目前政府发展状况，提出促进政府良好形象传播的建议。
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| 关 键 词： | 公共关系 政府形象 媒体 |
The Study on Government Image and News Media Interactive Relation |
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| SHAO Yan-fei.The Study on Government Image and News Media Interactive Relation[J].Journal of Changchun Institute of Technology(Social Science Edition),2010,11(1):42-44. |
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| Authors: | SHAO Yan-fei |
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| Institution: | Management School;WuyiUniversity;Jiangmen 529020;China |
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| Abstract: | This article analyzes the influence of government image by news media publicize in the public relations,pointing out the problems and weak links of government.At the end,the article links the current development situation of government,proposing some suggestions of nice image publicized. |
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| Keywords: | public relations government image media |
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