| 传媒商业化带来的相关问题分析 |
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| 引用本文： | 戴文红.传媒商业化带来的相关问题分析[J].江苏社会科学,2009(2). |
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| 作者姓名： | 戴文红 |
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| 作者单位： | 南京财经大学新闻学院,210003 |
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| 基金项目： | 南京财经大学科研支撑项目 |
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| 摘 要： | 传媒商业化是当前中国传媒变革中的热点问题.尽管商业化成为传媒业发展的加速器,但其带来的社会负面效应也必须正视:传媒产品娱乐化、低俗化现象严重,商业炒作无处不在,主流媒体"喉舌"功能减弱等,由此造成媒体的社会责任感不断弱化.对于这些问题,应根据我国传媒业发展的阶段性特点进行系统分析,并借鉴发达国家的相关管制经验,找出一个适用性的解决方案.
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| 关 键 词： | 传媒商业化 问题 |
Problems Concerning Media Commercialization |
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| Dai Wenhong.Problems Concerning Media Commercialization[J].Jiangsu Social Sciences,2009(2). |
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| Authors: | Dai Wenhong |
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| Abstract: | Media commercialization is a topic of general interest in Chinese media reform.Although media commercialization becomes the accelerator of media development,its negative social effects should be acknowledged.For example,the entertainment of media products and serious vulgarization have increasingly weakened the social responsibility of media.As to these problems,we should systematically analyze the fea-tures in each phase of the development of Chinese media and learn from relevant controlling experience of ... |
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| Keywords: | media commercialization problem |
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