黑龙江省乡村旅游营销组合策略研究

针对教师、大学生、公务员、企事业人员四个目标群体的需求，设计出相应的产品策略、价格策略、分销策略和促销策略。产品策略主要研究开发乡村旅游产品、提高其质量及树立其品牌等方面的策略；价格策略主要研究定价目标、定价方法与定价技巧等方面的策略；分销策略主要研究使乡村旅游产品顺利到达乡村旅游者手中的途径和方式等方面的策略；促销策略主要研究如何促进乡村旅游者进行消费以扩大销售的策略。

A Study on Mixing Strategy of Rural Tourism Marketing in Heilongjiang Province

This article presents the product strategy, price strategy, distribution strategy and promotion strategy, based on the needs of teachers, university students, civil servants and employee. Product strategy researches on the development of country tour to improve the quality and draw up the brand strategy. Price strategy researches on pricing aim, pricing method and pricing skills. Distribution strategy researches on the ways and methods to send country tour products to consumers. Promotiong strategy researches on the behaviour of country tourists then finds the way to extend the selling.