美、日、澳北京奥运会开幕式文艺演出电视解说框架分析

美国国家广播公司 (NBC)、日本放送协会 (NHK)、澳大利亚 7台(SEVEN)对北京奥运会文艺演出的电视解说 ,在解说时长比重、类型分布、主题侧重和态度取向等维度上 ,显示了不同国家的电视解说参与媒介框架的方式以及框架事件的程度。总体而言 ,这些国家的电视转播存在对东道主国家形象的多元构建 ,但总体表现积极 ;各国电视机构对奥运会开幕式的解说模式有所趋同 ,而又个性鲜明 ;就体现国际主义与国家主义在奥运国际场域的冲突和妥协方面而言 ,电视解说比画面表现得更为直接。

Framing Analysis on the Commentaries of American ,Japanese and Australian Telecasts for the Cultural Performances of the Beijing Olympic Opening Ceremony

A framing analysis as well as a comparative analysis are conducted on the telecast commentaries on the Beijing Olympic Opening Ceremony of the three broadcast systems in the United States ,Japan and Australia . The study focuses on the complete cultural performances of the opening ceremony telecasts by NBC in USA ,NHK in Japan and Australia's network SEVEN . The broadcasting feeds provided by Beijing Olympic Broadcasting Co .(BOB)and the background materials from the official website of the Beijing 2008 Olympic Games (www .beijing2008 .cn) are used as important references . Based on both audio and visual data , the study attempts to combine quantitative and qualitative methods to compare the initiative ,agility ,selectivity and orientation of the three broadcast systems'commentaries . It also analyzes the four dimensions of the telecast commentaries ,such as proportions of times ,the distribution of types ,the emphasis of themes and the slant of attitudes ,so as to find the different modes and extents of commentary framings in the Olympic-style international field . Research findings indicate that there are media multi-constructions of the Olympic host in the telecasts of the ceremony conducted by different broadcast systems in different countries . Despite varied constructions and interpretations of the ceremony ,China's overall image portrayal across the three opening ceremony telecasts was positive . The finding further indicates that all of the three broadcast systems tend to achieve some convergence in their modes of commentaries while still maintaining their own distinctive features . The study also demonstrates that the conflict and the compromise between internationalism and nationalism in the Olympic-style international field can be presented more directly by the vocal commentaries rather than the visual images .