| 中国广播广告文案创意设计分析 |
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| 引用本文： | 万晓燕.中国广播广告文案创意设计分析[J].辽宁工程技术大学学报(社会科学版),2010,12(5):542-544. |
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| 作者姓名： | 万晓燕 |
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| 作者单位： | 辽宁工程技术大学新闻传播系,辽宁,阜新,123000 |
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| 摘 要： | 广播广告是一种听觉艺术,它不仅需要平面广告所要求的通俗的语言要素,同时也需要其特有的音乐和声音要素。根据广播广告自身特点,来着重研究其独具艺术魅力的文案创意设计。
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| 关 键 词： | 广播广告 听觉艺术 文案创意设计 |
Creative design of radio ad copy in China |
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| WAN Xiaoyan.Creative design of radio ad copy in China[J].Journal of Liaoning Technical University(Social Science Edition),2010,12(5):542-544. |
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| Authors: | WAN Xiaoyan |
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| Institution: | WAN Xiaoyan(Department of Journalism ＆Communication,Liaoning Technical University,Fuxin 123000,China) |
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| Abstract: | Radio advertising is an auditory art which not only requires popular language in print ads,but also needs its unique music and sound.Based on the typical feature of radio advertisement,this study is made on the creative design of radio ad copy which is of unique artistic charm.. |
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| Keywords: | radio advertising audio art creative design of copy |
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