搜索引擎营销及其关键词选择

搜索引擎营销是基于搜索者行为的全程营销,它能实现品牌认知、网站转化和客户服务等目标。搜索引擎营销的第一步是关键词的选择,不管是通过搜索引擎优化和付费搜索引擎广告,都需要选择能够实现目标的期望关键词。为此,必须对搜索引擎营销关键词选择作理论和实证分析,探讨搜索引擎营销关键词的选择方法。

Search Engine Marketing and Keyword Selection

Search engine marketing is an entire search marketing basing on the conducts of Searchers,it can achieve brand awareness,web site conversion and customer service goals.The first step in search engine marketing is the keyword choice.Whether through search engine optimization or through paid search engine advertising,you need to select the expectations of key words to achieve target.Therefore,we must take a theoretical and empirical analysis on search engine marketing keyword selection and study the ways of s...