| 新闻策划的特性及意义 |
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| 引用本文： | 刘斐娅.新闻策划的特性及意义[J].学术交流,2001(2):157-159. |
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| 作者姓名： | 刘斐娅 |
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| 作者单位： | 今天消费报社,黑龙江,哈尔滨,150006 |
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| 摘 要： | 新闻策划已成为新闻工作不可或缺的重要内容.搞好新闻策划应把握它的从属性、规律性、系统性、目的性和创造性的特征.成功的新闻策划不仅可以增强新闻的社会效应,最大限度地满足受众的需要,而且促进了媒体间的相互沟通.
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| 关 键 词： | 策划 新闻策划 媒体 受众 |
| 文章编号： | 1000-8284(2001)02-0157-03 |
| 修稿时间： | 2001年1月5日 |
The Characteristics and Significance of News Strategy |
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| LIU Fei-ya.The Characteristics and Significance of News Strategy[J].Academic Exchange,2001(2):157-159. |
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| Authors: | LIU Fei-ya |
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| Abstract: | News strategy has become an indispensable part in the process of running a newspaper. It is beneficial to handle news strategy well by mastering its features, which include subordination, regularity, systematization, purposefulness and creativity. Successful news strategy can not only enhance the social impact of news and meet the needs of the masses, but also further the interchange among different types of media. |
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| Keywords: | strategy news strategy media the masses |
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