The Intcractionist Study Of Social Organization: A Note On Method*

A symbolic interactionist approach to the study of social organizations is specified. Materials are drawn from an on-going investigation of the American liquor industry, which is treated as a fragmented organization. The core actors, activities and interactional locales of the industry are identified. The problems of establishing a historical baseline for a case study are discussed, as are the problems of confronting archival data, locating informants, and establishing interactive linkages. The stages in writing a case history of an organization are presented and illustrated with examples drawn from the American liquor industry.