企业位势理论及评价方法研究

企业竞争力理论存在依赖核心能力和否认比较优势两个局限性。针对这两个局限性，参考物理学中位势的概念，本文提出了企业位势理论，希望这一理论既可以反映企业目前的综合情况和长期发展潜力，又可以表征企业目前存在的比较优势（劣势）。企业位势理论认为，企业规模、企业素质和市场导向程度决定了企业在市场中的地位和成长潜力。本文给出了企业位势的评价指标和评价方法，以期在指导企业成长时，更具有操作性。

Research on Enterprise Potential Theory and Its Evaluation Method

There are two disadvantages in the enterprise competition theory which are core competence dependence and the rejection of competition advantage.In this paper,the author puts forward a new theory called enterprise potential according to the disadvantages and potential in physics.The theory in the author's opinion not only can explain the competition advantage of a firm,but also can figure out the synthetically essential and the development potential of a firm.The scale of a firm,the quality of a firm and th...