| 文化营销探析 |
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| 引用本文： | 梁云,彭洪淑.文化营销探析[J].重庆工商大学学报(社会科学版),2001,18(2):51-53. |
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| 作者姓名： | 梁云 彭洪淑 |
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| 作者单位： | 渝州大学,管理学系,重庆,400020 |
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| 摘 要： | 文化是经济活动的内在推动力 ,文化创新是市场创新的有效途径。商品营销的实质是文化营销。文化营销有利于化解恶性竞争 ,推动市场良性发展。文化营销是商品营销发展到最高层次的表现 ,也是市场营销发展的必然趋势
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| 关 键 词： | 文化营销 消费 市场创新 文化 |
| 文章编号： | 1008-424X(2001)02-0051-03 |
| 修稿时间： | 2000年6月27日 |
Discussion on Cultural Business |
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| LIANG Yun,PENG Hong-shu.Discussion on Cultural Business[J].Journal of Chongqing Technology and Business University Social Science Edition,2001,18(2):51-53. |
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| Authors: | LIANG Yun PENG Hong-shu |
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| Abstract: | Culture is an interior driving force in economic activities and the innovation in culture is an effective way for market innovation. The essence of sales of merchandise is cultural business. Cultural business can reduce the hostile competition and promote the development of the market. Cultural business present the highest level of the development of merchandise sales, and it is also an inevitable trend of the market business development. |
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| Keywords: | cultural business consume market innovation culture |
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