| 浅谈市场营销理论在高校毕业生就业中的应用 |
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| 引用本文： | 侯健.浅谈市场营销理论在高校毕业生就业中的应用[J].长春工程学院学报(社会科学版),2008,9(4):71-73. |
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| 作者姓名： | 侯健 |
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| 作者单位： | 长春工程学院,长春,130012 |
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| 摘 要： | 运用市场营销的理论对高校毕业生就业市场营销的内涵、现状及存在问题进行理论分析，有针对性地从树立营销观念、目标策略、促销策略探讨大学生就业的市场营销问题。
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| 关 键 词： | 市场营销理论 高等学校 毕业生就业 |
On the marketing theory of college graduates in the job application |
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| HOU Jian.On the marketing theory of college graduates in the job application[J].Journal of Changchun Institute of Technology(Social Science Edition),2008,9(4):71-73. |
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| Authors: | HOU Jian |
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| Institution: | HOU Jian(Changchun Institute of Technology,Changchun 130012,China) |
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| Abstract: | In this paper,the use of marketing theory on the employment of college graduates of the marketing connotation of the status quo and problems of theoretical analysis,targeted marketing concept from the set target strategy,marketing strategy for employment of university students to explore the question of marketing. |
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| Keywords: | marketing theory colleges and universities graduates employment |
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