体验价值结构维度:基于共同制造组织模式的实证研究

共同制造组织下的顾客体验价值是一个复杂的感知结果,由功能价值、情境价值、情感价值、认知价值和社会价值等五个维度构成。以广州市契合共同制造属性的食品生产企业的实证研究表明,各价值维度对顾客体验价值的贡献有所不同,学历、年龄等群体特征对顾客体验价值维度感知具有显著影响。

Dimensions of Experimental Value:An Empirical Research from Co-production Organization

The customer's experimental value in co-production organization is a complex result of perception.The structure dimension of it consists of functional value,conditional value,emotional value,epistemic value and societal value.The empirical research on the customers of foods manufacturers agreeing with co-production properties in Guangzhou shows that each value dimension makes different contribution to the customer's experimental value,and the characters such as education background and age have significant ...