| 媒体环境发展的意义、特点及其趋势 |
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| 引用本文： | 曹劲松,陈奎庆.媒体环境发展的意义、特点及其趋势[J].南京工业大学学报(社会科学版),2007,6(1):60-63. |
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| 作者姓名： | 曹劲松 陈奎庆 |
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| 作者单位： | 中共南京市委宣传部,江苏,南京,210096 |
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| 摘 要： | 媒体环境是随着人类在实践活动中信息交往的需要而逐步形成的,并在传播方式、信息内容、媒体类型、设备操作、媒体生存和舆论导向等方面形成了新特点。同时,技术、制度与市场的“三重”作用又使媒体环境的发展呈现出整体、多元、分化的基本趋势。
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| 关 键 词： | 媒体环境 意义 特点 发展趋势 |
| 文章编号： | 1671-7287(2007)01-0060-04 |
| 修稿时间： | 2006年8月8日 |
The Significance, Characteristics and Trend of the Development of Media Environment |
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| CAO Jinsong,CHEN Kuiqing.The Significance, Characteristics and Trend of the Development of Media Environment[J].Journal of Nanjing University of Technology(Social Science Edition),2007,6(1):60-63. |
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| Authors: | CAO Jinsong CHEN Kuiqing |
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| Abstract: | The media environment came into existence with man's information exchange activities in real life,and has formed new characteristics in the aspects of mode of transmission,information contents,media types,equipment operation,media existence and direction of public opinions.Meanwhile,technology,system and the market have made the media environment develop in an overall,multi-variant and devised trend. |
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| Keywords: | media environment significance characteristics trend of development |
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