| 略论公关心理在公关实务中的应用 |
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| 引用本文： | 巫好娣.略论公关心理在公关实务中的应用[J].长春理工大学学报(高教版),2005(2). |
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| 作者姓名： | 巫好娣 |
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| 作者单位： | 福建省供销技工学校 福建商贸学校福建福州，350000 |
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| 摘 要： | 人的行为皆有因,为了更好地做好公关工作,实现公关的功能需运用公关心理学的基本原理,了解公众的需要,完善公关人员的人格,以情制胜做好公关。
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| 关 键 词： | 公众 公关心理 需要 满意感 以情制胜 全员公关 |
On Public Relations Psychology's Application in the Public Relations Practice |
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| Wu Haodi Fujian Technical School of Supply-Sales.On Public Relations Psychology''''s Application in the Public Relations Practice[J].Journal of Changchun University of Science and Technology,2005(2). |
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| Authors: | Wu Haodi Fujian Technical School of Supply-Sales |
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| Institution: | Fujian School of Commerce and Trade |
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| Abstract: | Human's behavior has its own causes,in order to carry out public relations better to achieve the functions of public relations,the application of fundamental principles of public relations psychology is important,for it can un- derstand the needs of public and fulfill the personalities of public relations person and get success by emotion. |
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| Keywords: | public relations psychology need satisfaction gain success by emotion full-member public relations |
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