文化视野下的网络传播

网络作为一种新型传播媒介,它超越了技术本身所存在的界域,在世界范围内形成了一种新的文化现象.网络传播不仅具有丰富的文化内容、广泛的文化受众,而且已成为文化传播的一种重要方式,同时,体现出时尚性、大众性、多元性的文化特征,因此,网络传播既拓展了受众的文化视野,又把世界文化推向了新的发展高度.

Network Transmission in the Perspective of Culture

As a new pattern of mass media,network has far surpassed its technological field,thus bring about a new cultural phenomenon throughout the world.Not only does it abound in cultural connotation and recipients,but also becomes an important way of cultural transmission.Meanwhile,it is characteristic of fashion,popularity,diversity.Therefore,it broadens the cultural horizon of the recipients and propels culture to a higher level.