| 户外广告设计中的景观意识 |
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| 引用本文： | 王颖.户外广告设计中的景观意识[J].南京林业大学学报(人文社会科学版),2007,7(4):106-109,121. |
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| 作者姓名： | 王颖 |
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| 作者单位： | 南京林业大学人文社会科学学院,江苏,南京,210037 |
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| 摘 要： | 户外广告不仅是商业文化的代表,而且是现代城市景观的重要组成部分。针对目前我国户外广告发展中出现的破环城市景观的状况,本文提出户外广告设计应具有景观意识,具体表现为整体性意识、个性化意识和场所意识三个方面。景观意识下户外广告创意设计的途径应是对环境中的一切有价值的资源进行有效地利用和开发,适时适地借用景观,发挥视觉设计在空间中的能动作用。
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| 关 键 词： | 户外广告 景观意识 整体性 个性化 场所体验 |
| 文章编号： | 1671-1165(2007)04-0106-04 |
| 修稿时间： | 2007年4月4日 |
Landscape Awareness in Outdoor Advertising |
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| WANG Ying.Landscape Awareness in Outdoor Advertising[J].Journal of Nanjing Forestry University(Humanities and Social Sciences Edition),2007,7(4):106-109,121. |
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| Authors: | WANG Ying |
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| Abstract: | Outdoor advertisement is an important element of modern urban landscape design as well as the representative of business culture.Currently,outdoor advertising has influenced urban designing.The paper holds that landscape awareness should be taken into account in outdoor advertising,which falls into integrity awareness,personalization awareness and field awareness.With landscape awareness,designers should take advantage of all valuable resources,employ natural landscape properly and display the role of design in space. |
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| Keywords: | outdoor advertising landscape awareness integrity personalization field experience |
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