基于无形资产组合系统的企业核心竞争力评价方法

企业无形资产价值的组合系统包含了充分反映其核心竞争力的信息,因而可以探讨企业无形资产价值组合系统的形状与分布,井对其进行分析和整体计量,以此来评价企业的核心竞争力.基于企业所有无形资产的整体视角.同时考虑了无形资产之间的相互依赖和匹配问题,在文献检索的基础上列出了7项有代表性的企业无形资产,设计了反映企业整体无形资产价值的三维空间系统,在3个维度上建立7个无形资产价值的评价指标体系,并用模糊评价法对每个无形资产的3个维度进行评价,由此确定各项无形资产在其价值空间中的定位和分布,用求矢量和的方法得出企业核心竞争力.最后用实例进行演算.

Evaluations Method of Enterprise Core Competence Based on Combinationssystem of Intangible Assets

Combination system of intangible assets contains enough information reflecting its core competence,so we can explore the shape and distribution of combination system of intangible asset of enterprise,and then analyze and measure the whole system to evaluate enterprise core competence.This paper list out seven representational intangible assets based on literature searching and constructed a three dimensional space to reflect the overall intangible assets of enterprise.We establish seven evaluation systems b...