| 社会化媒体下顾客契合研究综述 |
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| 引用本文： | 魏闯,于兆吉,金仲.社会化媒体下顾客契合研究综述[J].沈阳工业大学学报（社会科学版）,2017,10(3):256-263. |
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| 作者姓名： | 魏闯 于兆吉 金仲 |
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| 作者单位： | 1. 沈阳工业大学 管理学院, 沈阳 110870; 2. 国网辽宁省电力有限公司 管理培训中心, 沈阳 110023 |
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| 基金项目： | 沈阳市科学技术计划项目(170683) |
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| 摘 要： | 顾客契合研究的必要性及其对企业的现实指导意义是服务营销领域近年来快速发展的研究主题。回顾社会化媒体下顾客契合的概念发展及理论基础,分别从测量维度、形成前置因素及对结果变量的影响等方面对相关文献进行回顾和梳理,阐释未来可能的研究方向。
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| 关 键 词： | 顾客契合 社会化媒体 价值共创 顾客价值 服务主导逻辑 |
Literature review on customer engagement in social media |
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| WEI Chuang,YU Zhao-ji,JIN Zhong.Literature review on customer engagement in social media[J].Journal of Shenyang University of Technology(Social Science Edition),2017,10(3):256-263. |
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| Authors: | WEI Chuang YU Zhao-ji JIN Zhong |
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| Institution: | 1. School of Management, Shenyang University of Technology, Shenyang 110870, China; 2. Management Training Center, Liaoning State Grid, Shenyang 110023, China |
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| Abstract: | The necessity of the research on customer engagement and its practical significance to the enterprises are the fast-increasing main research topics in the field of service marketing in recent years. The conception development and theoretical basis of customer engagement in social media are reviewed. The relevant literature is reviewed and summarized respectively from the measurement dimension, the formation pre-factors and the impact of outcome variables. The possible future research directions are explained. |
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| Keywords: | customer engagement social media value co-creation customer value service dominant logic |
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