中文商标英译中的文化差异

在商务英语翻译领域,商标翻译是其不可或缺的一部分。在中文商标翻译成英文的过程中,不仅有不同汉字与英文单词之间的转换,还有不同文化认知之间的转换,而文化差异可以从不同的文化认知中集中体现出来。结合具体实例,探讨中文商标英译中的常见方法,以更好地明确中文商标英译中的文化差异。

Cultural differences in English translation of trademarks in Chinese

In the field of business English translation, trademark translation is an indispensable part of it. In the process of translating a trademark in Chinese into one in English, there is the conversion not only between the Chinese characters and the English words, but also between different cultural cognitions. Hence, the cultural difference is epitomized from different cultural cognitions. The common methods of English translation of trademarks in Chinese are discussed with some translation examples, so as to better clarify the cultural differences in the process of English translation of trademarks in Chinese.