Anatomie von Kommunikationsrollen

The identification of generalizable roles in social systems has been one of the most central issues in social science ever since. Particularly in the field of interpersonal communication, the notion of communication roles has been used to describe and better understand the complex processes in social groups and society. This contribution identifies the theoretical and methodological concepts that have to be considered when roles in directed networks are operationalized. Based on a network analytic approach and critically evaluating the shortcomings of some widely used models, this study aims to propose new concepts for the operationalization of communication roles. These concepts can be divided into two distinctive approaches. One possibility is to use microstructures like dyadic and triadic communication roles as basic units. For this approach, different aggregation rules are discussed which are necessary for their application in more complex networks. The second approach takes the overall structure of a network into account and identifies different roles by applying centrality measures, blockmodelling or hierarchical structure analysis tools. For illustrative reasons, this study limits its focus on the operationalization of communication roles as a prominent object in social science research. The concepts presented, however, are applicable for directed graphs in general.