| 广告语言的意象生成 |
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| 引用本文： | 杨明宇,李丹.广告语言的意象生成[J].云梦学刊,2010,31(1):135-137. |
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| 作者姓名： | 杨明宇 李丹 |
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| 作者单位： | 1. 长沙学院,湖南长沙,410003
2. 湖南农业大学外国语学院,湖南,长沙,410128 |
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| 摘 要： | 广告语言作为现代语言的一种变体，在商品经济日益发达的今天发挥着举足轻重的作用，其语言中的意象性更是语言锤炼的精华，产品形象的依附，企业文化的标志。因而，对现有广告语言的意象性进行归纳梳理，从语言规则使用的角度来把握其意象性创作技巧，不仅对广告语言运用具有重要意义．对于语言学理论研究也是一次积极的探索。
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| 关 键 词： | 广告语言 意象 生成 |
IMAGE BUILDING OF ADVERTISEMENT LANGUAGE |
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| YANG Ming-yu,LI Dan.IMAGE BUILDING OF ADVERTISEMENT LANGUAGE[J].Journal of Yunmeng,2010,31(1):135-137. |
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| Authors: | YANG Ming-yu LI Dan |
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| Institution: | (College of Foreign Languages, Hunan Agricultural University, Changsha 410128, China; Changsha University, Changsha 410003, China) |
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| Abstract: | Language in Advertisement, as a variation of modem language, plays a key role in today＇s developed commercialized society and arouses our interest in the building of its language image, which is the essence of beautified language, the carrier of product image, the symbol of enterprise culture. Therefore, the analysis on the present advertisement for the language image, from the perspective of language rules, contributes a lot to the application of ads language and is also of great importance to theoretical study of linguistics. |
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| Keywords: | language in advertisement image building |
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