Abstract: | This research offers clear evidence that what is presented inthe media influences the policy preferences of the Americanpublic. More important, it reconciles some earlier problemsthat led to an inability to determine the approximate relationshipsbetween television and newspaper information concerning policy.By correcting some methodological problems in earlier attemptsto examine the impact of New York Times policy news, I am ableto conclude that different actors or news sources do indeedhave differential impacts on public opinion and that in bothnewspaper items and television broadcasts experts and commentatorswield heavy influence. |