The Sociologist as Teacher in a Time of Crisis

Abstract

A recent wave of research promotes the idea that anonymity or deindividuation precipitates collective behavior. Specifically, anonymous individuals are more likely to participate in collective behavior events than people among friends and acquaintances. To reconsider this recent resurgence of a more contemporary contagion theory, we replicate and expand upon Aveni's (1977) study of crowd behavior. Our survey data of crowd and collective behavior participants show that anonymity actually hinders the emergence of collective behavior. Rather, collective behavior participants are more likely to be in small groups rather than isolated individuals. Our data do suggest that one form of anonymity (i.e., anonymity from formal agents of social control) can facilitate the emergence of collective behavior.