Economic Satisfaction vs. Moral Conservatism in the 1988 Presidential Election

Abstract

Residents from “Middletown” who were going to vote in the 1988 presidential election were interviewed concerning their various economic and moral positions. The results showed that satisfaction with the economic situation in the fall of 1988 was much more important than moral conservatism in Bush's election win. An extended analysis on how economic satisfaction could influence vote was presented.