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Simple main effects in factorial designs
Authors:J Arthur Woodward  Douglas G Bonett
Institution:  a Department of Psychology, University of California, b Department of Business Administration, University of Wyoming,
Abstract:For experimental designs with more than two factors, the concept of complexity of an interaction is introduced and used to extend the hypothesis testing strategies recommended by Keppel, Milliken & Johnson and others. The strategies are illustrated for the three-factor design.
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