| 零售业竞争的对策模型分析 |
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| 引用本文： | 吴勇.零售业竞争的对策模型分析[J].郑州工业大学学报(社会科学版),2001,19(4):23-25. |
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| 作者姓名： | 吴勇 |
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| 作者单位： | 广州大学经济管理学院，广东广州， 510091 |
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| 基金项目： | 广州市属高校中青年学术基金资助项目 |
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| 摘 要： | 零售商家主要是通过价格竞争和非价格竞争两种方式来实施竞争策略，无论是通过何种途径展开竞争，都是一个对策过程。采用对策论的分析方法，建立了价格竞争与非价格竞争的对策分析模型，并在对模型分析的基础上，提出竞争商家间的合作条件。
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| 关 键 词： | 对策 边际收益 边际成本 |
| 文章编号： | 1009-1270(2001)04-0023-03 |
| 修稿时间： | 2001年6月10日 |
An Analysis of Countermeasure Model about Retail Competition |
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| WU\ Yong.An Analysis of Countermeasure Model about Retail Competition[J].Journal of Zhengzhou University of Technology(Social Science Edition),2001,19(4):23-25. |
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| Authors: | WU\ Yong |
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| Abstract: | Retailers make competitive strategy mainly by price and non-price competition. It is a countermeasure process no matter by what kinds of ways competition is carried out. An analysis of countermeasure models about price and non-price competition is put forward in the paper according to the analytic way of game theory. Bases on model analysis, cooperative condition between retailers is brought forward. |
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| Keywords: | countermeasure boundary earnings boundary cost |
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