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论网络环境下高校校报的应对策略
引用本文:刘胜.论网络环境下高校校报的应对策略[J].河北工程大学学报(社会科学版),2010,27(4):98-99.
作者姓名:刘胜
作者单位:河北工程大学宣传部,河北邯郸,056038
摘    要:面对网络信息技术的快速发展,高校校报只有不断挖掘纸媒优势,巩固传统地位,打造融纸媒、电子报、手机报为一体的"大校报"格局,推进"报网融合",探索校报之间、校报与社会报纸之间的协作之道,方能确保并彰显其在高校媒体中的主导地位.

关 键 词:高校校报  网络环境  主导地位  报网融合
收稿时间:2010/10/23 0:00:00

On Responsible Stratege of University Newspapers surrounding Network Environment
Authors:LIU Sheng
Institution:Propaganda Department, Hebei University of Engineering, Handan 056038, China
Abstract:Confronting the rapid development of net IT,university newspapers have to keep on digging out the advantage of paper-media to consolidate its tranditional position.To propel the 'news-net melting' by melting paper-media,electronic paper and cellphone newspaper into one 'Macro University Newspapers'.To confirm and highlight the leading place of university newspapers,it is required the exploration of collaborating ways among university newspapers,and between university newspapers and social newspapters as well.
Keywords:university newspapters  network environment  leading place  news-net melting
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