Measuring Information Behavior: A Time Budget Survey in Japan

This paper discusses the results of a time budget survey which was conducted nationwide in Japan in 1995 on ‘information behavior’, that is, the amount of time people spent communicating and using information media ranging from conversations to computers. We propose a three-dimensional time budget survey as a method for measuring information behavior in actual life. The method classifies information behavior into 24 categories and measures them with respect to three factors, i.e. time, location and purpose of behavior. Our survey revealed that the total time spent on information behavior was about seven hours per day, of which about 45% was spent watching TV. The displacement effect of PC use on TV watching was estimated by a “time-shift matching” design. The results demonstrated that use of a PC does not significantly affect TV viewing, despite a large difference in TV viewing time between PC users and non-users.