Curtains at Number Ten: predicting the general election |
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| Authors: | Nick Moon |
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| Affiliation: | Managing Director of opinion poll company GfK NOP Social Research. At the last UK general election his final pre-election poll correctly predicted the percentage result for all three parties. |
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| Abstract: | The UK general election must be called by May 2010, with Conservatives widely expected to oust Labour. How certain are those expectations, and what problems face those trying to predict the results? Opinion pollster Nick Moon reveals all. |
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