| Abstract: | This paper examines the main factors that lie behind the expansion of commercial activities in European airports. It maintains that airport authorities have been forced to react to a variety of external pressures over which they have no control. This has led to a number of airports reassessing their strategic priorities in favour of a more commercially orientated approach. The paper highlights how this re-focusing has manifested itself in terms of the design, layout and allocation of commercial space within an airport. In addition it examines how this change has increased the role and prominence of commercial management. |
