杨凌示范区农业旅游特色定位及发展策略

旅游业能为杨凌示范区带来良好的社会、经济和环境效益。杨凌示范区具有样板示范的本质特征,旅游资源特色明显,地理区位优越,发展旅游业具有得天独厚的优势,省部共建的管理体制及已经形成的形象与宣传优势又为其发展旅游业创造了良好的物质基础。杨凌示范区应该建成集农业观光、科技交流与科普教育、休闲度假、会议会展等多种功能为一体的田园生态型农业科技文化名城。为达到这一目标,要实行政府主导战略,尽快制订杨凌旅游业总体规划,开发新的景点、景区和特色旅游商品;要加大营销力度,实施品牌战略,加强区域协作与联合;实施人力资源管理创新,培养旅游人才。

Study on Agricultural Tourism Orientation and Its Development Strategies in Yangling Demonstration Zone

According to concerned consumption theories and analysis of current consumption situation, it reveals that income discrepancy unnecessarily results in the declining tendency of social consumption and the decreased level of social consumption, and the practice " arbitrarily taking the rich ones'' wealth to help the poor ones " is not significantly helpful to increase total social consumption. It is revealed that low level of income is the reason for weak consumption in China; thus, to enhance the construction for the society of comfortable living, increase all Chinese people''s income is the priority to keep a vigorous consumption.