| 《清明上河图》与广告传播 |
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| 引用本文： | 王肖生. 《清明上河图》与广告传播[J]. 同济大学学报(社会科学版), 2003, 14(2): 121-124 |
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| 作者姓名： | 王肖生 |
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| 作者单位： | 同济大学传播与艺术学院 |
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| 摘 要： | 宋代杰出画家张择端的长卷风俗画《清明上河图》景象宏伟 ,人物众多。其所反映的社会内容更为历来的学者所关注 ,同时也是我们对宋代广告传播研究和探讨的珍贵的形象的史料。
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| 关 键 词： | 清明上河图 宋朝 POP广告 幌子 虹桥 |
Riverside Scene on the Qingming Day and the Media of Advertising |
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| Wang Xiaosheng. Riverside Scene on the Qingming Day and the Media of Advertising[J]. Journal of Tongji University(Social Science Section), 2003, 14(2): 121-124 |
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| Authors: | Wang Xiaosheng |
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| Abstract: | The painting Riverside Scene On the Qingming Day is a masterpiece of Chinese art by artist Zhang Zeduan in the Song Dynasty. This long hand-scroll depicts a magnificent life scene outside the city gates with thousands of people in detail. What attracts scholars most is the social background reflected in the painting. Meanwhile, it servers as the precious historical material for us to further explore and discuss the study on the media of advertising in Song Dynasty. |
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| Keywords: | Riverside Scene on the Qingming Day Song Dynasty Pop Advertising Poster Rainbow Bridge |
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