| 双边市场客户关系价值研究述评 |
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| 引用本文： | 张瑞金,程巧莲,李向阳.双边市场客户关系价值研究述评[J].东北农业大学学报(社会科学版),2009,7(2):63-66. |
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| 作者姓名： | 张瑞金 程巧莲 李向阳 |
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| 作者单位： | 哈尔滨工业大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | 论文从双边市场的概念和特征入手，分析和总结了客户关系价值的现有研究成果，提出了在双边市场视角下的客户关系价值未来研究问题：双边市场客户关系及其关系价值演化机理研究；双边市场客户关系价值分析规则挖掘提取方法研究，以期对双边平台企业的决策分析和客户关系价值关联规则的挖掘提供有价值的分析思路和分析方法。
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| 关 键 词： | 双边市场 平台企业 客户关系价值 关联规则 数据挖掘 |
Research on the Two-sided Market Customer Relationship Value |
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| Zhang Ruijin,Cheng Qiaolian,Li Xiangyang.Research on the Two-sided Market Customer Relationship Value[J].Journal of Northeast Agricultural University:Social Science Edition,2009,7(2):63-66. |
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| Authors: | Zhang Ruijin Cheng Qiaolian Li Xiangyang |
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| Institution: | Harbin Institute of Technology;Harbin Heilongjiang 150001 |
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| Abstract: | This paper starts with the concept and features of two-sided market,analyzes and summarizes the existing research results of the two-sided market customer relationship value,then points out the relevant scientific research problems in the field of the customer relationship value at the perspective of two-sided market: research on the two-sided market customer relationship and the principle of the relationship value evolution; research on the mining methods of two-sided market customer relationship value ana... |
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| Keywords: | two-sided market platform enterprises value of customer relationship association rules data mining |
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