| 优化市场结构提升竞争力的探讨--黑龙江零售业发展现状与趋势 |
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| 引用本文： | 王德章,张磊.优化市场结构提升竞争力的探讨--黑龙江零售业发展现状与趋势[J].学术交流,2004(1):102-107. |
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| 作者姓名： | 王德章 张磊 |
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| 作者单位： | 哈尔滨商业大学,黑龙江,哈尔滨,150028 |
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| 摘 要： | 参照SCP理论,零售企业应做大做强,发挥规模效益,加强竞争优势。目前,我省零售业处于企业规模小、无序竞争阶段。面对外资挑战,必须通过兼并、收购、合并等方式,改变市场结构,进而最终提高市场绩效。
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| 关 键 词： | 零售业发展 结构优化 提升竞争力 |
| 文章编号： | 1000-8284(2004)01-0102-06 |
| 修稿时间： | 2003年11月10 |
Research on Optimizing Market Structure to Upgrade Competition--Current Situations and Trend of Retail Industry Development in Heilongjiang |
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| WANG De-zhang,ZHANG Lei.Research on Optimizing Market Structure to Upgrade Competition--Current Situations and Trend of Retail Industry Development in Heilongjiang[J].Academic Exchange,2004(1):102-107. |
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| Authors: | WANG De-zhang ZHANG Lei |
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| Abstract: | With the reference of SCP,enterprises of retail industry should bring their advantages of scale into full play and strengthen competitive power,developing themselves bigger and stronger.At present,retail business in our province is placed in small scale,disorder competitive stage.Facing the challenges from foreign capital corporations,we must change market structure by multi-channels such as merger,buyout to increase our market share. |
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| Keywords: | development in retail trade structural adjustment enhance competitiveness |
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