关于恩施土家族传统节日“女儿会”品牌建设的思考

女儿会是恩施土家族地区保存的一种原始婚俗和传统民俗节日，具有深厚的文化价值和文化意义。作为政府部门要善于利用女儿会这个节日打造自己的文化品牌，将女儿会的形象定位为“东方相亲节，土家女儿会”，推进女儿会的品牌建设。使之成为彰显民族个性，传承民族文化，加强民族团结，繁荣民族经济，推进社会和谐的大众载体。

Enshi Tujia on the Traditional Festivals, "his daughter would" Brand-building Thinking

Enshi Tujia areas daughter will be saved in a primitive marriage customs and traditional folk festivals, with a deep cultural values and cultural significance. As a government department to be good at using his daughter will create their own culture in this festival brand, the image of the daughters as deeply attached to each section of the East, Turkey daughter would be to promote the daughters of the brand building. Make it a highlight of the national character, the culture, strengthening national unity a...