| 专业化市场营销研究 |
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| 引用本文： | 段越军. 专业化市场营销研究[J]. 吉林工程技术师范学院学报, 2008, 24(11): 18-20 |
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| 作者姓名： | 段越军 |
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| 作者单位： | 吉林工程技术师范学院,工商管理学院,吉林长春,130052 |
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| 摘 要： | 本文对实行专业化市场营销的理论基础和现实需要进行了阐述，并通过对实行专业化市场营销行业进行了阐述，并分析了适合实行专业化市场营销的行业，分析了各行业实行专业化市场营销的有效途径。
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| 关 键 词： | 专业化市场营销 行业 营销战略 营销策略 |
Research on Specialized Marketing |
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| DUAN Yue-jun. Research on Specialized Marketing[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2008, 24(11): 18-20 |
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| Authors: | DUAN Yue-jun |
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| Affiliation: | DUAN Yue - jun (School of Business,Jilin Teachers Institute of Engineering and Technology, Changchun Jilin 130052, China) |
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| Abstract: | The article first discusses both theoretical base and practical needs of specialized marketing,then analyses industries which implement specialized marketing,and finally puts forward industries which are suit for specialized marketing and effective methods of implementing specialized marketing. |
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| Keywords: | specialized marketing industry marketing strategy marketing tactics |
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