| 广告英语中的语音象征 |
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| 引用本文： | 温玲霞.广告英语中的语音象征[J].河南科技大学学报(社会科学版),2010,28(1):51-54. |
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| 作者姓名： | 温玲霞 |
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| 作者单位： | 河南科技大学,国际教育学院,河南,洛阳,471003 |
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| 基金项目： | 河南省社科联调研课题(SKL-2009-1447) |
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| 摘 要： | 语音象征不论是直接的还是联觉的都可作为一种行之有效的修辞手段,单独或混合应用于广告英语中,以增强语言描述的直观性、自然性和感染力。这既可丰富和补充修辞学研究,也可为广告的创作和欣赏开拓新的视角。
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| 关 键 词： | 广告英语 语音象征 象似修辞 |
Sound Symbolism in Advertising English |
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| WEN Ling-xia.Sound Symbolism in Advertising English[J].Journal of Henan University of Science & Technology:Social science,2010,28(1):51-54. |
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| Authors: | WEN Ling-xia |
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| Institution: | International Education College/a>;Henan University of Science and Technology/a>;Luoyang 471003/a>;China |
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| Abstract: | Sound symbolism,whether it is direct or synaesthetic,can both be employed either respectively or in combination in advertising English as a rhetorical device to enhance th directness,naturalness and appeal of the language.The study not only complements and enriches the rhetorical studies but also provides enlightenments to both copy writers and readers. |
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| Keywords: | advertising English sound symbolism rhetorical iconicty |
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