媒介融合环境下“小众学术”走进“大众视野”的策略研究

从丰富学术知识的表现风格，发掘科研成果的多维价值；搭载多种媒体路径，拓展学术期刊的新闻报道功能；利用新媒体互动平台，力推科研微信息的渗透与传播等层面分析了“小众学术”走进“大众视野”的传播策略。认为媒介融合环境下，传统学术期刊应拓展科学传播功能，将科学知识延伸到普通生活语境，以提升社会公众的科学素养。

On Academic Journals Strategy of Integration of Academics into Mass Media

In perspectives of expression of academic knowledge, multi-media channel and new media, this article discusses the strategies of integrating the“academic knowledge of the minority”into the“vision of the mass”. It argues that academic journals should expand their function of spreading academic knowledge and popularizing science among the public.