| “微新闻”时代传统媒体的问题与应对 |
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| 引用本文： | 郑智斌,张安然.“微新闻”时代传统媒体的问题与应对[J].南昌大学学报(人文社会科学版),2011,42(4):110-114. |
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| 作者姓名： | 郑智斌 张安然 |
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| 作者单位： | 南昌大学人文学院新闻与传播学系,江西南昌,330031 |
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| 基金项目： | 教育部人文社会科学研究项目“社会构建:互联网观念史事件研究”(07JA860007); 江西省高校人文社会科学研究项目“社会构建:互联网观念史事件研究”(XW0802) |
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| 摘 要： | 微博客开启了人即媒体、人人参与的"微新闻"时代,即公民新闻时代,使传统媒体面临又一次来自互联网的挑战和机遇。传统媒体和微博媒体之间是竞争与融合的关系,前者必须革新新闻运作理念,积极、全面、深度地融合微博应用,使其成为辅助新闻生产、推广媒体产品、构建媒体与受众的新型网络关系,以及扩大媒体品牌影响力的工具。
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| 关 键 词： | 微博客 “微新闻” 传统媒体 融合 微博之道 |
The Traditional Media's Problems and Countermeasures in Micro News Era |
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| ZHENG Zhi-bin,ZHANG An-lan.The Traditional Media's Problems and Countermeasures in Micro News Era[J].Journal of Nanchang University(Humanities and Social Sciences),2011,42(4):110-114. |
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| Authors: | ZHENG Zhi-bin ZHANG An-lan |
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| Institution: | ZHENG Zhi-bin,ZHANG An-lan(Department of Journalism and Communication,School of Humanities,Nanchang University,Nanchang 330031,China) |
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| Abstract: | The microblog opens the micro news time,in which everyone has the potential to become the media and everyone can get involved in the news-making process.The result is that the traditional media have to again face the challenge and opportunity which comes from the internet.The relationship between the traditional media and microblog comprise the competition and mergence.The traditional media must reform the news-making idea in order to merge with microblog positively,comprehensively and deeply,finally making... |
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| Keywords: | microblog micro-news traditional media integration the philosophy of microblog |
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