视听传播的艺术观照

"超文本"的电视文化高速发展表现在两个方面:一是通过国际卫星接收国际频道,提升全球化、国际化水平;二是有线电视、家庭录像机和影碟机的发展,扩大人们的选择余地。自我创造并参与中国文化创造的中国电视文化正在全面走向成熟,其影响力表现在三个方面:一是由集体性转向个体性话语,确认"个人主体"价值;二是将传统文化移入全球性文化空间,促进中国"现代性"焦虑形成;三是经历了由无到有、由少至多的高速成长过程,具有极强的过渡性。其定位也由模糊到明确。由于"技术滤器"作用电视具有特殊的表现形式和工作方式,传播文化革命冲击了电视新闻、记录片、体育、文艺、广告等节目形态。

Artistic observation of video and audio propaganda

The rapid development of hypertext TV culture lies in:first,to receive international channels by satellites to promote globlization, internationalization;second,more choices are possible because of the development of cable TV,family videotape and VCD.China's TV culture is getting mature all roundly with self creation and participation,and its influence includes :first,the "subject of individual" is identified because of the shift from collectivism to individual words;second, Traditional culture is put into the space of global culture to facilitate China's "modernity" nervousness;third,it has passed lfrom zero to some,from little to much,so it is with much feature of transitional period.Its orientation shifts from vagueness to clearness.TV bears special performing way and working style because of "technology filtering" effect.The revolutionary of transmission culture is pounding the programs as TV news ,documentary film ,sports,literature and art,ads and so on.