UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE,SURPRISE, AND SHOCK |
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| Authors: | Babatunde Buraimo David Forrest Ian G McHale JD Tena |
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| Institution: | Centre for Sports Business, University of Liverpool Management School, Liverpool, L69 7ZH United Kingdom |
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| Abstract: | By modeling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise, and shock remain significant in the presence of a traditional measure of outcome uncertainty. (JEL C23, D12, L82, L83, Z20) |
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