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单一出厂定价制度下区位假设与厂商选址决策
引用本文:高建刚. 单一出厂定价制度下区位假设与厂商选址决策[J]. 北京交通大学学报(社会科学版), 2008, 7(1): 60-64
作者姓名:高建刚
作者单位:山东大学,经济学院,山东,济南,250100
摘    要:本文修改Hotelling(1929)模型的基本假定,假定厂商边际生产成本为正,交通成本由消费者负担,厂商区位可以为内生变量,也可以为外生变量,在此假定前提下,分析厂商的最优的区位一价格策略,以探讨最大差异化原则或者最小差异化原则何时成立,或者不成立。

关 键 词:最大差异化  最小差异化  区位内生  区位外生
文章编号:1672-8106(2008)01-0060-05
修稿时间:2006-09-12

Location Hypothesis Under Universal Mill Pricing and the Location Decision of the Firm
GAO Jian-gang. Location Hypothesis Under Universal Mill Pricing and the Location Decision of the Firm[J]. Journal of Beijing Jiaotong University Social Sciences Edition, 2008, 7(1): 60-64
Authors:GAO Jian-gang
Affiliation:GAO Jian-gang (Economics School of Shandong University, J inan Shandong 250100, China)
Abstract:The present paper makes over basic assumptions in Hotelling model and assumes firms to be ones with the positive marginal cost.Under the condition of uniform ex-factory pricing the optimal location selection of the firms faced with endogenous location or exogenous location is analyzed.Also,when and whether the principle of minimum differentiation or principle of maximum differentiation works is discussed.
Keywords:principle of maximum differentiation  principle of minimum differentiation  exogenous location  endogenous location
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