文化产业的数字化趋势探索

从广义文化和文化产业概念出发,认为传统文化产业是数字化内容产业的基础,而数字化又是全部内容产业的核心。数字化内容产业已逐步成为当代社会发展中的主流产业,以数字表现内容的创意方式成为经济高速增长的引擎,并引领当代文化产业发展的新趋势。通过数字创意的方式,将各种“文化资源”与最新数字技术相结合,通过再现和创造,重塑生产方式和消费方式,构建新的产业群落,培育新的消费人群,并以高端技术带动传统产业实现数字化更新换代,创造新的惊人的社会经济价值。

On digitalization of cultural industry

Based on the broad sense of culture and cultural industry,this article holds that the traditional cultural industry lays the foundation for digital content industry,and the core of the latter consists in digitalization. Now,digital content industry has grown into the mainstream industry.They creative way of presenting content in the form of digitals becomes the driving engine of rapid economic development,which also leads the advancement of modern cultural industry.Specifically,by integratingcultural resour...