| 组建大连报业集团的可行性及模式探析 |
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| 引用本文： | 董锋,郑保章.组建大连报业集团的可行性及模式探析[J].大连理工大学学报(社会科学版),2002,23(2):64-67. |
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| 作者姓名： | 董锋 郑保章 |
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| 作者单位： | 大连理工大学,人文社会科学学院,辽宁,大连,116024 |
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| 摘 要： | 在对当前大连的印刷媒体调查研究的基础上 ,从决策管理、市场定位、用人机制、市场运营及学术研究等五个方面 ,分析了大连的印刷媒体形不成合力、难以应对国内及境外媒体竞争的原因 ,最后从大连的实际出发 ,指出了大连成立报业集团的发展模式以及可行的对策 ,以期能对大连以至国内类似大城市的有关决策部门 ,提供一定的参考
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| 关 键 词： | 报业集团 市场定位 机制 经营 大连市 |
| 文章编号： | 1008-407X(2002)02-0064-04 |
| 修稿时间： | 2002年1月5日 |
Proble into the feasibilities and the mode of constructing Dalian Newspaper Industry Group |
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| DONG Feng,ZHENG Bao\|zhang.Proble into the feasibilities and the mode of constructing Dalian Newspaper Industry Group[J].Journal of Dalian University of Technology(Social Sciences),2002,23(2):64-67. |
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| Authors: | DONG Feng ZHENG Bao\|zhang |
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| Abstract: | Based on the investigation of the current media in Dalian, this paper analyzes the reasons why the printing media in Dalian fail to compete successfully with domestic and international media from the following aspects: the management of decision\|making; the orientation of the market; mechanism of employment; operation of the market, and the academic research. Starting from the practical situation in Dalian, the authors point out the possible countermeasures and the development mode of constructing Dalian Newspaper Industry Group, and thus hope to provide certain references for the decision\|making personnel in Dalian as well as in similar cities in China. |
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| Keywords: | newspaper industry market orientation mechanism operation Dalian |
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