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关于邮政报刊发行系统改革的思考
引用本文:李婷.关于邮政报刊发行系统改革的思考[J].湖北民族学院学报(自然科学版),2009,27(4):110-112.
作者姓名:李婷
作者单位:武汉大学信息管理学院,湖北武汉,430072 
摘    要:邮政报刊发行系统自身存在着核心优势和劣势,根据当前的市场要求,邮政报刊发行系统的改革要转变思想,改革机制,创新发展模式,提高服务质量,加强企业宣传,实现邮政报刊发行主渠道的回归。

关 键 词:邮政  报刊发行

On the Reform in the Distribution System of Postal Newspapers and Periodicals
LI Ting.On the Reform in the Distribution System of Postal Newspapers and Periodicals[J].Journal of Hubei Institute for Nationalities(Philosophy and Social Sciences),2009,27(4):110-112.
Authors:LI Ting
Institution:School of Infromation Management;Wuhan University;Wuhan 430072;China
Abstract:There are many advantages and disadvantages in the distribution system of postal newspapers and periodicals as such.In light of current market demand,the reform in the distribution system of postal newspapers and periodicals is required to change the conventional ideas,reform mechanism,innovate the development mode,improve service and strengthen publicity so that postal distribution may dominate the marketplace of newspapers and periodicals.
Keywords:post  distribution of newspapers and periodicals  
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