| 高等院校承办大型体育赛事的效益与问题分析 |
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| 引用本文： | 张天峰,朱菊芳.高等院校承办大型体育赛事的效益与问题分析[J].南京工业大学学报(社会科学版),2007,6(4):72-75. |
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| 作者姓名： | 张天峰 朱菊芳 |
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| 作者单位： | 1. 南京工业大学,体育部,江苏,南京,210009
2. 南京师范大学,体育科学学院,江苏,南京,210046 |
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| 摘 要： | 高等院校承办大型体育赛事具有降低投入成本(人力、物力、财力等)和提升产出价值等效益,同时又存在场馆建设欠缺前瞻性、管理者对赛事认识不足、对赛事市场开发不够等问题,政府应转变观念,有计划、有目标地增加高校办赛机会;高校要打破教、体界限,加强赛事市场的开发,实现体育文化建设、场馆建设、赛事市场活跃的多赢。
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| 关 键 词： | 高校 承办体育赛事 效益 问题 |
| 文章编号： | 1671-7287(2007)04-0072-04 |
| 修稿时间： | 2007年9月6日 |
Analysis of Benefit and Problems in the Undertaking of Large Sports Events by Institutions of Higher Learning |
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| ZHANG Tian-feng,ZHU Ju-fang.Analysis of Benefit and Problems in the Undertaking of Large Sports Events by Institutions of Higher Learning[J].Journal of Nanjing University of Technology(Social Science Edition),2007,6(4):72-75. |
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| Authors: | ZHANG Tian-feng ZHU Ju-fang |
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| Abstract: | Institutions of higher learning undertaking large sports events enjoy the benefit of low cost and high return.However,there are problems such as short-sighted construction of gymnasiums and managers' inexperience in holding large sports events and developing a related market.The author points out that the government should support the institutions in this respect by systematically giving them more opportunities to hold such events.On the other hand,the institutions should break the boundary between education and the undertaking of sports events,and strengthen related market development.In this way,the building of a sports culture for a sound market development of sports events can come true. |
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| Keywords: | institutions of higher learning undertaking large sports events benefit problem |
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