大数据时代下中国女性生活方式的变革

大数据时代下中国女性一方面将率先完成由消费者到消费商的革命，休闲方式正在由传统扁平走向现代立体的自由选择，社会交往范围由熟人圈走向了地球村，同时诱发了中国女性无限的工作潜能；另一方面，受快餐文化思维惰性的影响容易演变成单向度的女人，面对面交流的缺失可能导致人际关系的异化，个人信息的泄露成为中国女性安全的一大隐患，精准的广告投放引诱女性非理性消费情况增多。

Chinese Women's Lifestyle Changes in the Era of Big Data

On the one hand,Chinese women will be the first to complete the revolution from the consumer to the pro-sumer at the age of big data;their traditional leisure styles have been changed into more diverse with plenty alterna-tives,and social contacts have been expanded from the circle of acquaintances to the global village.At the same time, the age of big date also inspired Chinese women's unlimited work potential.On the other hand,at the age of big data, Chinese women are easy to become one-dimension women under the influence of fast food culture;lacking face to face communication may lead to the alienation of interpersonal relationships;personal information leakage becomes a major risk of Chinese women's security;women-targeted advertisements have increased women's irrational consump-tion.